Tuesday, September 22, 2009

Lambda's international recognition

It's always great to be part of a new product and here at Azalea Towers we're delighted to be involved with Lambda & Omega, a Portuguese company launching a new range of golf shoes at Golf Europe, next week.

With Lambda’s new Imperia golf shoe, your playing partners will be left in no doubt as to your nationality.

The Imperia – shown above carrying the Union Flag – is available in six different flag versions – and what’s more it’s environmentally friendly.

Lambda & Omega’s managing director, Paulo Freitas, said: “There is now a fashion in golf for national pride to be displayed at every opportunity. Naturally Britain’s Ian Poulter has been at the forefront of this with his Union Flag trousers, but you can also now get golf bags, pitchmark repairers and all manner of accessories carrying your national flag.

“Now, with the addition of the Lambda Imperia shoe, you can complete the ensemble. We currently offer a choice of six different flags – with more planned – which could make for some interesting fourballs…”

Combining the finest quality materials with the latest, innovative technology, Lambda’s classic-look golf shoes are functional and reliable, while remaining comfortable and fashionable – and are manufactured ethically.

While many big-name shoe brands outsource manufacture to Third World countries, all Lambda shoes are manufactured in Portugal, with materials sourced from within the European Union.

Freitas added: “Sourcing from within the EU enables us to manage the entire production process and ensure the highest quality from start to finish.

“At a time when we are all increasingly conscious of the need to cut down on the planet’s carbon footprint, we felt sourcing local materials and reducing the need for long-distance transportation of manufacturing materials and the finished product was essential.

“Hence the whole manufacturing process takes place here in Portugal.”

Such attention to detail is also reflected in the finished product which demonstrates the combination of tradition and innovation.

The hand-made Lambda range has a classic golf-shoe appearance, with fully treated water-repellent, Portuguese leather, but a special membrane inlay sole absorbs force to reduce the impact on knees, hips and back to make the game more enjoyable.

A unique treatment provides temperature-responsive waterproof protection and breathability, while the full leather lining produces superior comfort and an ethylene-vinyl acetate (EVA) insert and leather sock-liner provides shock absorption and cushioning.
  • Prices for the Lambda golf shoe range start at €119 and the brand is on display at Golf Europe in Munich, September 27-29 in Hall 2, Booth A28.

Information for journalists Issued by the Azalea Group on behalf of Lambda & Omega.

For more information or hi-res imagery contact Dave Bowers on 08700 330550 or email dave@theazaleagroup.com

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