Tuesday, August 17, 2010

GolfSwitch proves the professionals’ choice

Visitors to the PGAs of Europe website can now book tee-times at more than 1,500 golf courses in Europe and the USA after the organisation signed up to GolfSwitch, the world’s largest online, real time, tee-time distribution network.

The PGAs of Europe is an association of 37 national PGAs with a combined membership in the region of 18,500 golf professionals – and the website attracts not only these professionals but also amateurs keen to learn more about the game.

Ian Randell, chief executive of the PGAs of Europe, said: “PGA Professionals often influence not only how people play golf but also where they play the game. As well as providing important information for professionals, our website is designed for anybody who is keen on developing their golf and their golfing experiences.

“By teaming up with GolfSwitch, which is rapidly expanding its reach both in terms of countries and courses, to utilise its online tee time booking engine on the PGAs of Europe website, we can provide the amateur golfer with an immediate possibility to book live rounds of golf worldwide.”

Jo Maes, GolfSwitch’s director of European development, said: “Having the game’s professional choose GolfSwitch for their online tee-time booking solution shows not only how important the whole online booking sphere has become, but also acts as a further testament to our standing as a market leader in the industry.

“GolfSwitch is undoubtedly the most sought-after solution in the online tee-time marketplace today. It is immediate, flexible and – crucially for the consumer – up-to-the-moment. Yet, with GolfSwitch it is always the course which determines the business rules regarding availability and rate, allowing them full control over their own inventory.”

GolfSwitch offers many solutions for golf clubs and resorts to market themselves online. From a single tee-time booking, a special, a golf pass combined with other courses within a region, a tour operator engine for bookings directly into the tee sheet, or a packaging engine to combine rooms and tee times to a complete yield management suite that allows the client to plan ahead and yield green fee rates against high and low in demand times.

GolfSwitch is continuing its expansion into Europe with many major golf resorts and organisations joining the network and availing themselves of the many online solutions on offer.

www.golfswitch.com | www.pgae.com

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