The UK Marriott organisation has seen an “exponential” rise in its tee-time bookings since launching a new golf specific portal site with GolfSwitch, the world’s largest online, real-time, tee-time distribution network.
Marriottgolf.co.uk was launched in mid-June to enable golfers to book real-time tee-times at the hotel chain’s 11 Marriott Golf Hotels & Country Clubs 24 hours-a-day, seven days a week.
And Alison Ainsworth, Marriott’s senior director of golf, leisure and spa operations Europe, predicts that it will continue to drive an increase in the number of on-line tee-time bookings received by the resort specialist.
She said: “Since we launched our portal site (www.marriottgolf.co.uk) with GolfSwitch, just over two months ago, we have seen many new golfers finding their way to our courses.
“The online booking engine has exceeded all our expectations with more than 1,000 bookings since the launch and growing exponentially. Not only does this bring in extra revenue but it will also allow us to market to these golfers in the future with the many promotional offers we will be able to put on at short notice.
“GolfSwitch has been instrumental in giving us the confidence and the proof to expect to fulfil a considerable amount of Marriott's UK tee-time business online within the next year.”
GolfSwitch, the largest real-time, online golf reservation network in the world, powers around 1,500 courses worldwide and drives more than four-million tee times to the courses.
Jo Maes, European director for GolfSwitch, added: “We’re obviously delighted that Marriott is having such success with the portal – but not surprised. Marriott has a varied range of top-quality courses and resorts and enabling real-time access to tee-times was always going to prove popular with golfers searching for a simple way to book tee-times at top venues.
“GolfSwitch is continuing to cement its reputation as the most sought-after solution in the online tee-time marketplace today. Word of the success of the Marriott portal has already got around so we are increasingly being asked to discuss similar solutions for a range of top-end clients across Europe.”
www.golfswitch.com | www.marriottgolf.co.uk
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