Clubstohire.com offers the drive of your life...

Golfers using the burgeoning ClubstoHire.com service at Dublin, Faro and Malaga airports are now able to try out golf’s most talked-about new driver: the TaylorMade R11, pictured above.

The R11 has been a major buzzword since it was launched in late 2010 with glowing praise from tour professionals and amateurs and strong recognition from the golf industry. There is plenty of substance and technology lurking beneath the driver’s stylish white crown with options for the player to adjust loft and face-angle for maximum flight control.

Accompanying the iconic driver, a full set of R11 Burner woods and irons – complete with pristine white R11 stand-bag – are available for hire at all locations for only €55 for a full week.

With ClubstoHire.com experiencing its busiest month to date in March, the opportunity to ‘try before you buy’ is sure to be a popular draw.

Irish Ryder Cup hero Paul McGinley is a partner in the company, which offers travelling golfers a massive saving on airline golf bag charges – and complete peace of mind.

In a further development, all stores will soon be stocking Wilson Golf equipment, giving consumers an increased choice of leading brands with Callaway and MD Golf sets also available. Rentals start from as little as €35 per set, per week.

Golfers are already voting with their feet with more than 7,000 hiring sets in the past six months at Dublin, Faro and Malaga – a combined saving of €200,000 – and the company is on course to be established in several more European golf destination hubs by the end of 2011.

■ Bookings for Dublin, Malaga and Faro can be made online at www.clubstohire.com.

Three years with no new golf course approval in Andalucía

The new law which controls new golf courses in Andalucía has now been in operation in the region for three years, and over that time not a single new golf development has been authorised.

The so-called ‘Golf courses of tourist interest’ mix new sporting facilities with new residential developments...

For full story see TypicallySpanish.com

Award-winning results for Azalea

International PR and marketing agency the Azalea Group is hoping two forthcoming client award nominations will add to what has been an outstanding run of accolades in 2010 for its burgeoning client portfolio.

Both the five-star Legend Golf & Safari Resort, in South Africa, and Dartmouth Golf & Country Club, in Devon, have been nominated for upcoming awards and, if successful, will take the total for Azalea’s stable of clients to eight in recent months.

Only this month the five-star Fairmont St Andrews, at the ‘Home of Golf’, was named Resort Hotel of the Year at Golf Tourism Scotland’s Gold Standard awards. It is the second time the resort has won the award, having also received it in 2008, and comes hot on the heels of being declared Scotland’s best golf resort and spa by the World Travel Awards.

And Fairmont St Andrews’ leisure sales executive, Angus Watson, was personally recognised as Young Industry Person of the Year.

Another client celebrating success in the World Travel Awards was Legend Golf & Safari Resort which was named Africa’s Leading Sports Resort and South Africa’s Leading Golf Resort, while its Signature Golf Course was named the Best Golf Course in Africa at the World Property Awards in association with Bloomberg.

The resort, based in the Limpopo province, is now in the running for the award for World’s Best Course at the International Commercial Property Awards, to be decided in London later this month.

The five-star La Manga Club, in Spain’s Murcia region – long regarded as one of the continent’s finest sports and lifestyle destination resorts – has recently received recognition for its outstanding corporate appeal after it scooped a silver honour in the Best Overseas Conference Hotel category at the 2010 C&IT Hot List awards, voted for by readers of Conference & Incentive Travel magazine.

Meanwhile, domestically, the South Devon Golf Tour’s success in attracting golfers to the south-west is on the shortlist for the South Devon Excellence Awards.

The tour – an initiative from Dartmouth Golf & Country Club – reached the final stages of the ‘Best Sales and Marketing Award’ category, testament to the work done in bringing together seven of the region’s top golf venues in order to attract travelling golfers.

And, still at home, Weston-Super-Mare-based Masters Golf – Europe’s most-purchased golf brand – was awarded the title of ‘most profitable supplier’ by members of the Foremost Golf group, the largest buyer and seller of golf product in the UK, managing more than £125m-worth of buying relationships for around 1,000 PGA pros.

Sean Noble, Azalea’s UK managing director, said: “We must congratulate many of our clients on their excellence over the past year. These awards are well-deserved recognition for expertise, enterprise and endeavour in their specialist fields and we have been delighted to play our part.”

Busy times at AT

"So what's happening at Azalea Towers at the moment?" I hear you ask.

Well obviously I didn't because we're not sat in the same room, but it's my intention to make this post seem as if it's forced on us by public demand. A bit like the letters and emails to Jon Holmes on Radio 4's The Now Show.

Well actually reader(s), quite a lot since you ask - and thanks for your interest.

We've recently taken on three new clients:

• Golf Mission (www.golf-mission.com)
• pro:fantastic Golf Challenge (www.profantasticgolf.com)
• World Sport Destination Expo (www.worldsportdestinationexpo.com)

Golf Mission is a UK-based product which is a "fun on-course game with serious benefits"; the pro:fantastic Golf Challenge is a unique Stableford event in which supporters of football clubs play for the right to represent their club in an overseas final in a team led by a club legend; and World Sport Destination Expo, in Johannesburg, in 2010, offers sports tourism leaders a platform to network and conduct business in a unique environment.

So we're expecting to be very busy over the next few months - all the pro:fantastic Golf Challenge regional events take place in September - particularly as we have one or two more potential clients 'bubbling under'.

But that doesn't give us an excuse to neglect our blog. If we do that please feel free to send us an email of ill-informed abuse at any time . . .

BUNKY