Andy Steele, right, receives the award from Foremost's Andy Martin
MASTERS GOLF IS “MOST PROFITABLE” SUPPLIER
Members of the Foremost Golf group, the largest buyer and seller of golf product in the UK, have voted Masters Golf the most profitable supplier in the company’s 2010 supplier awards.
The award was announced at The Golf Show 2010 – a joint venture trade show between the PGA, TGI Golf and Foremost – at the Harrogate Convention Centre.
Foremost Golf manages more than £125m-worth of buying relationships for around 1,000 PGA pros – an estimated 25 per cent of all UK golf sales.
And for Somerset-based Masters Golf, recognition as the group’s most profitable supplier is testament to the relationships it builds with its customers and the point-of-sale and stock management systems it employs in pro shops – often at no expense to the retailer.
European sales manager Andy Steele said: “We were delighted to receive this accolade which means so much as it was voted for by huge numbers of members.
“And the fact the accolade goes to the supplier with whom the professionals feel they are generating the most profit just illustrates how the Masters Golf brand helps golf retailers generate the best possible return on their investment.
“Much of this success may be attributed to the use of XPos and Stock Trac which, together, simplifies the whole ordering and stocking procedure, enabling the retailer to maximise profitability while reducing capital expenditure and dead stock.
“We’ve always known it made business easier and more profitable and now the pros can see it for themselves.”
The award was presented by Foremost Golf’s director of supplier management, Andy Martin, who said: “Masters has been a long standing supplier to the Foremost Group and the ‘most profitable supplier 2010’ award is well deserved.
“Not only does the Masters range of products return high margins for our member professionals but the replenishment service the company provides ensures the stock turns our members can generate are exceptionally high – delivering profit to their businesses.”
■ For more information on Masters Golf’s extensive range, XPos or Stock Trac visit http://www.mastersgolf.co.uk/.
